Technology roadmapping is an important yet challenging strategic process involving inter‐disciplinary knowledge and requiring key decision‐makers participation. To improve and facilitate this activity, a concept of model‐based technology roadmapping has been proposed in the literature as an application of model‐based systems engineering practices to the strategic planning domain. At the same time, many modern complex technical systems are required to be not only functional, efficient, and reliable, but also useful, usable, and desirable, which shifts the focus of planning to the user experience (UX). In this paper, we developed a Domain‐specific language that uniformly represents key concepts related to the four levels essential for strategic planning in the user‐oriented business context: market, UX design, engineering design, and technology. A collaborative interactive software was developed to support the proposed methodology. As a case study, a sustainable transformation of the automotive sector was tested and implemented in the software.