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Communication Dans Un Congrès Année : 2009

Lighting and perceived temperature: energy-saving levers to improve store evaluations

Résumé

Light intensity and thermal conditions have energy savings implications. Based on environmental psychology, ergonomics and instore environment research, this study analyzes the direct and interaction effects of lighting and perceived temperature on store evaluations. Three evaluative dimensions emerged from the factor analysis: stimulation, upmarket positioning and relaxation. A 2 x 2 x 3 experiment (lighting x perceived temperature x retail outlet) shows that lighting and its interaction with perceived temperature influence stimulation and upmarket positioning. Perceived temperature has a direct impact on stimulation. The type of retail outlet (jeans, books, and furniture) affects stimulation, upmarket positioning and relaxation.
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hal-04430989 , version 1 (02-02-2024)

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Paternité - Pas d'utilisation commerciale - Pas de modification

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  • HAL Id : hal-04430989 , version 1

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Gwenaëlle Briand Decré, Bernard Pras. Lighting and perceived temperature: energy-saving levers to improve store evaluations. Advances in consumer research, Oct 2009, Pittsburg, Etats-Unis, United States. ⟨hal-04430989⟩
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