Visite en réalité virtuelle d’un site UNESCO, produit d’appel ou de substitution ? Le cas de Lascaux
Résumé
This ongoing research proposes an evaluation of the impact of 360° virtual reality visits on intention to visit the real site and on recommendation intention. The specific case of the Lascaux cave is presented. Duplication of the Rahimizhian et al. 2020 model is used to test the methodology and propose initial results.