What delivery choices do eco-responsible consumers make when shopping online ? - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2024

What delivery choices do eco-responsible consumers make when shopping online ?

Résumé

A number of recent studies show that consumers are becoming increasingly aware of environmental issues, and are willing to give preference to websites that promote a responsible approach. However, the results of a conjoint analysis of 105 respondents show a tension between what online shoppers declare in favor of responsible logistics, and what they are actually inclined to do. In terms of attribute importance, delivery costs have the greatest influence on the purchasing decision, followed by delivery mode, packaging and, finally, delivery times. Finally, among the variables derived from the theory of planned behavior, only the social norm has a significant impact on consumers who are less committed to responsible behavior towards a sustainable logistics.
Fichier non déposé

Dates et versions

hal-04419615 , version 1 (26-01-2024)

Identifiants

  • HAL Id : hal-04419615 , version 1

Citer

Pauline de Pechpeyrou, Abdelmajid Amine, Alexandre Paillart. What delivery choices do eco-responsible consumers make when shopping online ?. International Marketing Trends Conference, Jan 2024, Venise, Italie. ⟨hal-04419615⟩
13 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More