Most research on recent transformations in the economics of Nollywood film distribution focussed on the impact of the Nigerian platform https://iROKO.tv" xmlns:xlink="https://www.w3.org/1999/xlink">iROKO.tv and, more recently, on the consequences of the penetration of international platforms such as the American Netflix and the South African Showmax in Nigeria. Much less attention has been devoted to analysing the role of YouTube in the industry’s recent economic transformations, particularly with regard to the repositioning of historical economic players in the industry, such as the marketers (the distributors/producers who controlled the economy of early Nollywood), and to the emergence of new players such as content producers sponsored by local banks and young independent directors, otherwise marginalised by the monopolisation of the existing distribution networks in few international corporate hands. Combining data from long-term ethnographic fieldwork in Nigeria with more recent observations collected through digital ethnography (conducted from 2020) about the presence of Nollywood on YouTube, this chapter investigates the different facets of the role YouTube has played in the recent history of Nollywood to highlight the nuances and contradictions of the realities that the introduction of film distribution platforms in Nigeria contributed to create.