Impact Of E-Atmospheric Elements On The Perceived Value Of The Online Visit - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Journal of Applied Business Research Année : 2015

Impact Of E-Atmospheric Elements On The Perceived Value Of The Online Visit

Résumé

Websites managers want the consumption experience to be central in the online visit. This study analyzes the effects of experiential components of a website on the online experience. Through experimentation, we handle three elements of the merchant environment (virtual agent, 3D environment and control command). A survey of 272 users shows that the tools manipulated generate perceived value. Furthermore, we test the effect of hedonic and utilitarian value of the visit on the online behavior, highlighting its significant effect. Finally, from a theoretical and a managerial point of view, we elaborate on the necessary conditions for improving the visitor experience and for creating customer values.
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Dates et versions

hal-04416785 , version 1 (25-01-2024)

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  • HAL Id : hal-04416785 , version 1

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Ahmed Anis Charfi, Eric Lombardot. Impact Of E-Atmospheric Elements On The Perceived Value Of The Online Visit. Journal of Applied Business Research, 2015, 31 (1). ⟨hal-04416785⟩
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