This article studies the impact of the rise of new content consumption methods on French audio-visual production. To this end, we conducted 26 semi-structured interviews with producers, investigating their relationship with new online players, as well as their work habits. This study makes it possible to distinguish between two market segments: the first is organized around US-based subscription video on demand platforms (Netflix, Amazon Prime and Disney+) and the second around players from the competitive fringe, who are smaller but whose demand still fuels the French audio-visual sector.