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                <term xml:lang="en">symbolic form</term>
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                <term xml:lang="en">visual semiotics</term>
                <term xml:lang="en">visual studies</term>
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                <term xml:lang="fr">études visuelles</term>
                <term xml:lang="fr">image augmentée</term>
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              <p>Once an avant-garde discipline, visual semiotics today finds itself representing a sort of middle way, focused on textuality and its enunciative traces, which no longer seems to fully satisfy the hermeneutic challenges of the contemporary world. Reassigning a strategic position to visual semiotics is less a question of abandoning past theoretical elaborations than of reintegrating unfinished or little-exploited paths, such as the history of forms (i.e., the diachronic dimension) and the symbolic and institutional dimension of meaning. But is this recovery of incomplete and promising paths sufficient to ensure a less marginal role for visual semiotics? Should we imagine a new avant-garde, and on what epistemological foundations? Our contribution is an attempt to thematize opportunities for contemporary semiotics as a collective project.</p>
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              <p>Naguère discipline d’avant-garde, la sémiotique visuelle se trouve aujourd’hui à représenter une position médiane, focalisée sur la textualité et ses traces énonciatives, qui ne semble plus satisfaire pleinement les enjeux herméneutiques du monde contemporaine. Pour réattribuer une position stratégique à la sémiotique visuelle il est moins question d’abandonner des élaborations théoriques du passé que de réintégrer des chemins inachevés ou peu exploiter, comme l’histoire des formes (donc, la dimension diachronique) et la dimension symbolique et institutionnelle du sens. Mais cette récupération de chemins inachevés et prometteurs est-elle suffisante pour assurer un rôle moins périphérique à la sémiotique visuelle ? Faut-il imaginer une nouvelle avant-garde et à partir de quelles bases épistémologiques ? Notre contribution ne veut qu’essayer de thématiser des opportunités pour la sémiotique actuelle en tant que projet collectif.</p>
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              <p>Un tempo disciplina d'avanguardia, la semiotica visiva si trova oggi a rappresentare una posizione di mezzo, incentrata sulla testualità e sulle sue tracce enunciative, che non sembra più in grado di soddisfare appieno le sfide ermeneutiche del mondo contemporaneo. Riassegnare una posizione strategica alla semiotica visiva non significa tanto abbandonare le elaborazioni teoriche del passato, quanto reintegrare percorsi interrotti o poco sfruttati, come la storia delle forme (ossia la dimensione diacronica) e la dimensione simbolica e istituzionale del significato. Ma questo recupero di percorsi lasciati in sospeso e promettenti è sufficiente a garantire un ruolo meno periferico alla semiotica visiva ? Dobbiamo immaginare una nuova avanguardia, e su quali basi epistemologiche ? Il nostro contributo è semplicemente un tentativo di evidenziare le opportunità per la semiotica attuale come progetto collettivo.</p>
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