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              <p>Cette recherche vise à montrer l’intérêt de passer de la voix du client à la voix du citoyen pour déceler les attentes des consommateurs et développer ainsi leur engagement à l’égard des différents acteurs du secteur de la grande distribution alimentaire. Pour mener à bien cette recherche, nous explorons près de 6000 propositions citoyennes à l’aide du TALN en partant de données récoltées sur la plateforme de consultation Make.org autour de la question générale du « mieux manger ». Nous mettons en évidence que les consommateurs n’ont pas un comportement normatif d’adhésion au secteur de la distribution mais qu’ils ont un regard critique et des attentes qui vont au-delà de la simple transaction qui sont donc propice au développement de leur engagement.</p>
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