This paper discusses AI in the context of cultural heritage. First, I contextualize what we call AI, particularly with respect to infrastructure. With this representation in mind, my first objective is to outline the opportunities that AI can bring to these sec- tors, as identified in a series of reports and white papers edited by European institu- tions. In these reports, we have, however, barely grasped the need for stakeholders in these sectors to have their say on how they see this technology and how it should be integrated into their practice and organizations. My second objective is thus to highlight the fact that AI is not just a source of opportunities, as this would obscu- re the sociocultural and sociotechnical implications of integrating AI into existing practices.