Evolution of Digitalization and Internationalization Literature: A Bibliometric and Content Analysis for Future Research Agenda
Résumé
Digitalization and internationalization have an important role in the growth of enterprises, especially small and medium enterprises (SMEs). Despite considerable attention to this topic in the literature, there is a need to synthesize and categorize diverse contributions to obtain a deeper understanding of how digitalization and internationalization have developed. This article aims to provide a holistic picture of the topic as a basis for future research and debate. A bibliometric analysis technique was used to analyse 246 publications in IB research to present a contextual picture of digitalization and a subsequent front analysis was conducted to supplement these findings. The way in which literature has evolved is divided into five phases: initiation, IT boom, turbulence, international relations, and evolution. Four major clusters were identified as: competitive advantage; business growth and market expansion; evolution and innovation; and theory building through case studies & research. Perspectives for future research are also provided.
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