Leveraging ChatGPT and Other Generative Artificial Intelligence (AI)-Based Applications in the Hospitality and Tourism Industry: Practices, Challenges, and Research Agenda - Archive ouverte HAL
Article Dans Une Revue International Journal of Contemporary Hospitality Management Année : 2024

Leveraging ChatGPT and Other Generative Artificial Intelligence (AI)-Based Applications in the Hospitality and Tourism Industry: Practices, Challenges, and Research Agenda

Y. Dwivedi
  • Fonction : Auteur
N. Pandey
  • Fonction : Auteur
W. Currie
A. Micu
  • Fonction : Auteur

Résumé

The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the post-pandemic times. This growth has been accompanied by the use of technologies in customer interface and backend activities, including the adoption of selfserving technologies (SSTs). This study analyzes the existing practices and challenges, and also establishes a research agenda for the implementation of generative artificial intelligence (such as ChatGPT) and similar tools in the hospitality and tourism industry.
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Dates et versions

hal-04392036 , version 1 (13-01-2024)
hal-04392036 , version 2 (16-02-2024)

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Citer

Y. Dwivedi, N. Pandey, W. Currie, A. Micu. Leveraging ChatGPT and Other Generative Artificial Intelligence (AI)-Based Applications in the Hospitality and Tourism Industry: Practices, Challenges, and Research Agenda. International Journal of Contemporary Hospitality Management, 2024, 36 (1), ⟨10.1108/IJCHM-05-2023-0686⟩. ⟨hal-04392036v2⟩

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