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Article Dans Une Revue Journal of Physical Education and Sport Année : 2023

New currencies and new values in professional sports: blockchain, NFT, and fintech through the stakeholder approach

Résumé

Problem Statement: Blockchain technology and the emerging fintech culture have disruptive potential in many aspects of life, including professional sports. Cryptocurrencies, NFTs, and smart contracts begin to find multiple applications in the sports industry and have the potential to drastically impact the entire sports ecosystem. Approach: First, we define and describe important related constructs and explain the connections and relationships between them as part of the overall professional sports ecosystem. Second, we identify, describe, and classify the impact of emerging fintech and blockchain technologies on the sports ecosystem. Third, we discuss possible research directions and empirical, theoretical, and analytical perspectives for future Blockchain developments and applications in sports. Purpose: In this paper, we seek to identify and classify the impact of blockchain and fintech applications on the sports industry. In doing so, we refer to the stakeholder approach and the theory of technological determinism from a holistic perspective, trying to capture the whole picture. The paper also includes definitions and explanations of the main related concepts and their connections within the professional sports ecosystem. Results: To this end, this paper extends the literature on blockchain applications in professional sports on a global scale, by unpacking the full range of related constructs and insights in the form of a theoretical synthesis and describing the connections and interrelationships between them. It may be useful to a wide range of readers: sports managers, marketers, postgraduate students, and researchers. Conclusions: In summary, the use of blockchain, fintech, and NFTs has the potential to significantly impact the sports industry, and change the way stakeholders interact and do business within the sports ecosystem. These technologies have the potential to reshape values and change philosophies in the industry by opening new avenues for monetization and empowering athlete's rights and fan engagement.
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Dates et versions

hal-04363530 , version 1 (25-12-2023)

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Ekaterina Glebova, Paulina Mihail'Ova. New currencies and new values in professional sports: blockchain, NFT, and fintech through the stakeholder approach. Journal of Physical Education and Sport, 2023, 23 (5), 23 (5), ⟨10.7752/jpes.2023.05153⟩. ⟨hal-04363530⟩
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