Le local, un enjeu de la campagne électorale ? La PQR et les candidats au prisme de Twitter
Résumé
The aim of this study is to analyze the extent to which regional daily press (PQR) newspapers covered the presidential campaign on the micro-blogging site Twitter during the period between the two rounds of voting. This socionumeric network1 (RSN), invested in 2012 by presidential candidates, is also increasingly used by PQR sites, even if their uses are still limited and sometimes artisanal (Pignard-Cheynel, Sebbah, 2012).
Our analysis consists of a joint study of the Twitter accounts of around twenty PQR titles with the largest number of subscribers and the accounts of the two challengers in the election. The aim is to understand not only the stakes involved in the local treatment of such an event, but also the nature of election coverage on the micro-blogging network: is Twitter a strategic space for dissemination, interaction or interpellation for candidates and local media? Is there a local reading grid for the presidential campaign? Can we even speak of a specific strategy on the part of candidates in expressing their link with the regions on Twitter? While analyses of voting patterns and regional issues have already been carried out2 , none has specifically addressed the question of the role of local media during the election period. Finally, what place does Twitter occupy in the local media space and in the logics of political communication?
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