The co-creation process in the development of nostalgic new products: a netnographics study - Archive ouverte HAL
Communication Dans Un Congrès Année : 2013
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hal-04334414 , version 1 (10-12-2023)

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  • HAL Id : hal-04334414 , version 1

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Karim Errajaa, Vincent Dutot, Judith Partouche-Sebban. The co-creation process in the development of nostalgic new products: a netnographics study. European Marketing Academy (EMAC), 2013, Istanbul, Turkey. ⟨hal-04334414⟩
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