Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2017
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hal-04334392 , version 1 (10-12-2023)

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Karim Errajaa, Bruno Daucé, Patrick Legoherel. Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between odor and brand image. European Marketing Academy (EMAC), 2017, Groningen, Netherlands. ⟨hal-04334392⟩
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