Editorial - Digital does not stand alone… the road to further critical analysis lies open - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Journal of Marketing Communications Année : 2023

Editorial - Digital does not stand alone… the road to further critical analysis lies open

Résumé

This issue publishes five papers with a wide range of contributors from the USA, Australia, Poland, New Zealand and Japan. The abstracts summarise the paper contents well in subjects ranging from mobile payments, podcast effects, country tourism advertising, to nonprofit donation requests, and how promotional products enhance ad impact.

Dates et versions

hal-04326830 , version 1 (06-12-2023)

Identifiants

Citer

Philip Kitchen. Editorial - Digital does not stand alone… the road to further critical analysis lies open. Journal of Marketing Communications, 2023, 29 (6), pp.533-534. ⟨10.1080/13527266.2023.2244799⟩. ⟨hal-04326830⟩
10 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More