Communication Dans Un Congrès Année : 2008

The impact of brand functional and affective attributes on buying behavior in business settings

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hal-04325114 , version 1 (05-12-2023)

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  • HAL Id : hal-04325114 , version 1

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Maud Dampérat, Alexandra Lewicki. The impact of brand functional and affective attributes on buying behavior in business settings. 1st French-German-Swiss Workshop on B2B Marketing, Jun 2008, Lausanne ( CH), Switzerland. ⟨hal-04325114⟩
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