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                <forename type="first">Florence</forename>
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              <p>L’engagement concret et réel des entreprises en termes de responsabilité sociétale est de plus en plus plébiscité par les salariés. Dans ce sens, la loi Pacte (Plan d’action pour la croissance et la transformation des entreprises) vise à inciter les organisations à poursuivre leurs efforts en matière de responsabilité sociétale. Se doter d’une raison d’être est important pour montrer son engagement vis-à-vis de ces enjeux mais elle peut également constituer un formidable levier pour renforcer le sens au travail des collaborateurs. L’objet de cet article est d’analyser le contenu d’un échantillon de cent-quatre raisons d’être d’entreprises françaises. À l’aune du modèle de l’Ikigai, cette recherche propose un cadre pour aider à la formulation de la raison d’être autour de quatre éléments constitutifs de sens au travail chez les collaborateurs.</p>
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