Subjective Norm Rather Than Social Norm in the Induced-Hypocrisy Paradigm: A Test in the Context of School Bullying Victim Support - Archive ouverte HAL Access content directly
Journal Articles (Review Article) International Review of Social Psychology Year : 2023

Subjective Norm Rather Than Social Norm in the Induced-Hypocrisy Paradigm: A Test in the Context of School Bullying Victim Support

Abstract

The induced-hypocrisy paradigm is an effective two-step procedure - normative-salience step and then transgressions-salience step - for encouraging normative behaviors. In the context of promoting school bullying victim support among witnesses, this study tests whether the activation of a subjective norm rather than a social norm as traditionally practiced in the hypocrisy procedure can enhance the hypocrisy effect. Middle school students (N = 191) were assigned to either the control, social-norm-hypocrisy, or subjective-norm-hypocrisy conditions. Victim-defending intentions were measured immediately and one month later. The results showed a significant increase, ranging from control, then social-norm-hypocrisy, to subjective-norm-hypocrisy conditions, in students' victim-defending intentions. These results extend the scope of induced hypocrisy and contribute to progress in investigating processes underlying the hypocrisy effect.
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hal-04258213 , version 1 (25-10-2023)

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Maxime Mauduy, Jessica Mange. Subjective Norm Rather Than Social Norm in the Induced-Hypocrisy Paradigm: A Test in the Context of School Bullying Victim Support. International Review of Social Psychology, 2023, 36 (1), pp.14. ⟨10.5334/irsp.776⟩. ⟨hal-04258213⟩
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