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Article Dans Une Revue Hospitality & Society Année : 2023

Emotional labour in the analysis of farm-based hospitality projects

Gilles Grolleau
Naoufel Mzoughi
Qurat-Ul-Ain Talpur

Résumé

While conventional analyses of farm hospitality upsides and downsides exist, the emotional labour requirements of such service-intensive activity are frequently overlooked. Ignoring this emotional component and its consequences (e.g. identity loss vs. reinforcement, emotional harmony) can explain project fates. By applying emotional labour to farm-based hospitality, we draw new insights. Farmers can benefit from guests’ emotional support and become ‘makers’ rather than ‘takers’ of emotional rules. From a policy perspective, increasing the farmers’ emotional literacy can facilitate a better match between their characteristics and agritourism projects.
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hal-04240587 , version 1 (13-10-2023)

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Gilles Grolleau, Naoufel Mzoughi, Qurat-Ul-Ain Talpur. Emotional labour in the analysis of farm-based hospitality projects. Hospitality & Society, In press, ⟨10.1386/hosp_00066_1⟩. ⟨hal-04240587⟩
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