Digitalization and virtualization are extremely active and important approaches in a large scope of activities (marketing, selling, enterprise management, logistics). Tourism management is also highly concerned by this evolution. In this paper we try to present today’s situation based on a 7-week trip showing appropriate and shame situations. After this case study, we give a list of appropriate practices and orientations and confirm the fundamental role of User Experience in validating the proposed assistive system and the User Interfaces needed for client/user satisfaction. We also outline the expected role of Metaverse in the future of the evolution of this domain.