With widespread use of multimedia communication, quality of experience (QoE) progressively becomes an important factor in networking today. Besides, multimedia applications can be supported under various technologies, including wired and wireless networks. Among them, Universal Mobile Telecommunications System (UMTS) is one of the most popular technology thanks to its support on mobility. Improved with a new access method (High Speed Downlink Packet Access or HSDPA), it can provide higher bandwidth and enable wider range of services including multimedia applications. In UMTS, different categories of traffic are specified along with their characteristics. Best effort traffic has been specified with less priority because it has fewer constraints. On the other hand, real-time multimedia traffic such as streaming video or VoIP are more sensitive to network condition changes, hence special treatment (e.g. QoS scheduler) is needed in order to achieve user satisfaction. According to the literature, most of scheduling mechanisms mainly take into account signal quality and fairness and do not consider user perception. In this paper, we propose a novel approach, QoE-aware scheduler that takes quality of experience into account when making scheduling decisions. Compared to other existing schedulers, QoE-aware approach has reached a profitable performance in terms of user satisfaction, throughput, and fairness.