Abstract Service providers provision more and more Internet-of-Things (IoT) services in the cloud for dynamicity and cost-effectiveness purposes. This is made possible thanks to the introduction of edge computing that brings additional computing and resources for analytics close to the data sources and thus enables meeting the low latency requirement. Edge nodes should support (i) the heterogeneity of IoT devices (e.g., sensor, actuator) and (ii) characteristics (e.g., mobility, location awareness). IoT is already integrated to the hybrid cloud/edge environment. However, the ecosystem lacks of automation due to the previously mentioned characteristics. Indeed, edge nodes are often manually selected during deployment time, and most of the regular quality-of-service (QoS) management procedures remain difficult to implement. This paper introduces a comprehensive semantic model called EdgeOnto. It encompasses all concepts related to IoT applied in the context of edge computing. The ultimate goal of EdgeOnto is to automate the several steps that make up the IoT services lifecycle in hybrid cloud/edge environment. On the one hand, semantics enable an automatic discovery of the relevant edge nodes that are suitable to host and execute IoT services considering their requirements. On the other hand, it allows supporting the specific QoS procedures that are related to such setting (e.g., low latency, mobility, jitter). The core ontology was designed with the Protégé open-source tool. A smart strawberry farming use case was implemented and evaluated for illustration purposes. The results validate the accuracy and the precision of the designed semantic matchmaker.