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Communication Dans Un Congrès Année : 2018

Grocery shopping through touchpoints: expectations and reality

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hal-04195779 , version 1 (04-09-2023)

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  • HAL Id : hal-04195779 , version 1

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Aurélia Michaud-Trévinal, Catherine Hérault-Fournier. Grocery shopping through touchpoints: expectations and reality. 51st Academy of Marketing Conference, AMS, Jul 2018, Stirling, France. ⟨hal-04195779⟩

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