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Communication Dans Un Congrès Année : 2021

A framework to understand local food shopping: Towards a new definition of the multichannel shopper journey.

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hal-04195765 , version 1 (04-09-2023)

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  • HAL Id : hal-04195765 , version 1

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Aurélia Michaud-Trévinal, Catherine Hérault-Fournier, Patricia Harris. A framework to understand local food shopping: Towards a new definition of the multichannel shopper journey.. 50th Virtual Annual/World Academy of Marketing Conference, AMS, Jun 2021, New York (NY), France. ⟨hal-04195765⟩

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