Pré-Publication, Document De Travail Année : 2023

The Business History of Bordeaux Wine and Luxury. New Trends to Sharpen Competitiveness from the 1970s

Résumé

The differenciation in wine consumption along schemes of taste, culture, relational habits, and social ways of life has ever opened doors to a structuration of the Bordeaux cluster or local productive system adapted to a large scale of prices and qualities. Grands crus et high end brand names of châteaux had crossed contemporary history. But such a differenciation intensified its effects from the turn of the 21th century because of europeanized and globalized market organisations and the part played by wineyards families or commercial firms (from the wine historical négoce). The couple wine and history became therefore a key leverage of the growth, the durability but also of the renewal of the Bordeaux wine cluster.

Fichier principal
Vignette du fichier
BORDEAUX WINE AND LUXURY Bonin 2 April 2023 (1).pdf (530.79 Ko) Télécharger le fichier
Origine Fichiers produits par l'(les) auteur(s)
Licence

Dates et versions

hal-04178582 , version 1 (08-08-2023)

Licence

Identifiants

  • HAL Id : hal-04178582 , version 1

Citer

Hubert Bonin. The Business History of Bordeaux Wine and Luxury. New Trends to Sharpen Competitiveness from the 1970s. 2023. ⟨hal-04178582⟩
470 Consultations
1724 Téléchargements

Partager

  • More