The road toward a resource-efficient economy needs key resources and new roles for orchestrating the implementation of a sustainable business model: the case of small household equipment sharing
Résumé
This paper contributes to overcoming the lack of empirical studies in the field of Sustainable Business Models - SBMs in the sharing economy. Our research question is: what are the influencing factors for an optimal orchestration of activities and resources to reach a SBM which successfully implements a shared Product Service System - PSS? We adopted a qualitative exploratory approach in the context of small household equipment through a French firm case study. The paper's contribution is two levels: theoretical and practical. First, we used the management control lens to developpe a methodology to identify and analyze the challenges of SBM implementation. Our analysis approach was realized at a fine-grained level through Strategic Risk Factors - SRF and Critical Success Factors – CSF. Second, our results highlighted four types of challenges to be overcome to optimize the orchestration of the value offer: (1) organizational, (2) cultural, (3) financial, and (4) governance.