Developing and Testing a Warning Label to Inform Viewers of Product Placement Presence on a Television Program in France - Archive ouverte HAL
Communication Dans Un Congrès Année : 2023

Developing and Testing a Warning Label to Inform Viewers of Product Placement Presence on a Television Program in France

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Gestion et management

Romain Pierronnet  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-04162853

Soumis le : dimanche 16 juillet 2023-21:12:24

Dernière modification le : mardi 12 septembre 2023-14:14:15

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hal-04162853 , version 1 (16-07-2023)

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  • HAL Id : hal-04162853 , version 1

Citer

Camilia Boulegriblet. Developing and Testing a Warning Label to Inform Viewers of Product Placement Presence on a Television Program in France. Academy of Marketing Science: 24th World Marketing Congress (Doctoral Colloquium), Jul 2023, Canterbury, United Kingdom. ⟨hal-04162853⟩

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