How Self-Service Technologies Encourage Customer-to-Customer Interaction - Archive ouverte HAL
Communication Dans Un Congrès Année : 2023

How Self-Service Technologies Encourage Customer-to-Customer Interaction

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hal-04162852 , version 1 (16-07-2023)

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  • HAL Id : hal-04162852 , version 1

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Allan Lubart, Madiha Bendjaballah. How Self-Service Technologies Encourage Customer-to-Customer Interaction. Academy of Marketing Science: 24th World Marketing Congress (Doctoral Colloquium), Jul 2023, Canterbury, United Kingdom. ⟨hal-04162852⟩
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