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            <title xml:lang="en">Indicators of railway profitability and "qualitative" investment - Potentials of the "Stated Preferences" technique</title>
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              <p>"Qualitative" investment (improvements in comfort and environment etc.) gives benefits that are not easy to quantify because of a lack of analytical instruments."Stated Preference" methods using the trade-off procedure allow us to calculate willingness to pay on the part of the potential user and so make better use of qualitative investment. The chosen field of application is that of railway station and rolling-stock investment and is based on various studies carried out for Dutch, English and Swedish Railways.The analytical modes which follow from a control study are given and the obstacles are identified in order to define the scope of such a method. What is more, the incidences of over pricing accepted by the user allow us to calculate the expected increase in tariff revenue and... indicators of profitability, using the flexibility of demand/price.</p>
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              <p>Les investissements « qualitatifs » (de confort, d'environnement, etc.) génèrent des avantages difficilement quantifiables par manque d'outils d'analyse.Les méthodes « Stated Préférence » (préférences désignées) utilisant la procédure « trade-off », permettent de calculer le consentement à payer de la part des usagers potentiels pour disposer d'investissements qualitatifs. Le champ d'application choisi est celui des investissements ferroviaires en gare et du matériel roulant à partir de diverses études menées pour les chemins de fer hollandais, anglais, suédois.Les modalités analytiques séquentielles d'une étude-type sont précisées et les obstacles identifiés afin de délimiter les champs possibles d'une telle méthode.De plus les incidences d'un surprix, consenti par les usagers, permettent de calculer, par l'intermédiaire de l'élasticité Demande/prix, l'augmentation des recettes tarifaires attendue et... des indicateurs de profitabilité.</p>
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