This paper considers different pricing models for a platform based rental system, such as Airbnb. A linear model is assumed for the demand response to price, and existence and uniqueness conditions for Nash equilibria are obtained. The Stackelberg equilibrium prices for the game are also obtained, and an iterative scheme is provided, which converges to the Nash equilibrium. Different cooperative pricing schemes are studied, and splitting of revenues based on the Shapley value is discussed. It is shown that a division of revenue based on the Shapley value gives a revenue to the platform proportional to its control of the market. The demand response function is modified to include user response to quality of service. It is shown that when the cost to provide quality of service is low, both renter and the platform will agree to maximize the quality of service. However, if this cost is high, they may not always be able to agree on what quality of service to provide.