Impact of perceived multichannel retailing integration on multichannel strategy design - Archive ouverte HAL
Communication Dans Un Congrès Année : 2013

Impact of perceived multichannel retailing integration on multichannel strategy design

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hal-04118011 , version 1 (05-06-2023)

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  • HAL Id : hal-04118011 , version 1

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Hanene Oueslati. Impact of perceived multichannel retailing integration on multichannel strategy design. LCBR European Marketing Conference, Aug 2013, Frankfurt-am-Main, Germany. ⟨hal-04118011⟩
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