Quietly Angry, Loudly Happy: Self-Reported Customer Satisfaction Vs. Automatically Detected Emotion In Contact Center Calls
Résumé
Phone calls are an essential communication channel in today's contact centers, but they are more difficult to analyze than written or form-based interactions. To that end, companies have traditionally used surveys to gather feedback and gauge customer satisfaction. In this work, we study the relationship between self-reported customer satisfaction (CSAT) and automatic utterance-level indicators of emotion produced by affect recognition models, using a real dataset of contact center calls. We find (1) that positive valence is associated with higher CSAT scores, while the presence of anger is associated with lower CSAT scores; (2) that automatically detected affective events and CSAT response rate are linked, with calls containing anger/positive valence exhibiting respectively a lower/higher response rate; (3) that the dynamics of detected emotions are linked with both CSAT scores and response rate, and that emotions detected at the end of the call have a greater weight in the relationship. These findings highlight a selection bias in self-reported CSAT leading respectively to an over/under-representation of positive/negative affect.
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