Francophone communication scholars discuss the contribution of two organizational communication schools to the study of public diplomacy: France’s communicational approaches to organizations and Montreal’s constitutive communication of organizations. Panelists will propose a research agenda to bridge IR and Communication approaches and advance Constructivism in PD while informing current debates on public, gender, nostalgia, emotions, disinformation; they will then focus on UNESCO and French cultural diplomacy to illustrate the construction of influence.