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Communication Dans Un Congrès Année : 2022

Fair, confusing, opportunist, outstanding or accessory ? Understanding guests’ perceptions of hotels’ green practices.

Résumé

Given consumers’ growing awareness of environmental issues, hotels’ managers spend substantial time and money on green practices (Gil-Soto et al., 2019; Kim et al., 2016). However, existing studies reveal that such practices do not always influence intention to visit or customers’ satisfaction positively (Han et al., 2011; Yu et al., 2017). Indeed, recent studies highlight both positive and negative comments about green practices expressed through social media (D’Acunto et al., 2020; Gil-Soto et al., 2019; Kim et al., 2016). Existing studies do not systematically investigate the reason behind positive or negative perceptions. Moreover, they often refer to a limited number of generic green practices (e.g. ‘waste management’ or ‘energy conservation’). The purpose of this study is thus to build a detailed and integrative list of hotels’ green practices and to analyze how guests perceive them, beyond the simple positive-negative dichotomy.
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Dates et versions

hal-04090405 , version 1 (05-05-2023)

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  • HAL Id : hal-04090405 , version 1

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Caroline Morrongiello, Marjolaine Bezançon, Lydie Bonnefoy-Claudet, Guillaume Le Borgne. Fair, confusing, opportunist, outstanding or accessory ? Understanding guests’ perceptions of hotels’ green practices.. 11ème Colloque de l'Association Tourisme Recherche et Enseignement Supérieur (AsTRES), "L'agilité touristique en période de crises: réplications, accélérations, réinventions..?", Association Tourisme Recherche et Enseignement Supérieur; Université Côté d'Azur, Nov 2022, Nice, France. ⟨hal-04090405⟩
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