Digital Organizations Manufacturing: Scripts, Performativity and Semiopolitics
Résumé
What are the assemblages in which organizational digital policies are produced? Beyond the managerial slogans and watchwords, what is the concrete organization of digital practices and devices (information systems, intranets, corporate social networks, open data...)? What are the roles of human and non-human actors? Is it possible to design a new approach to understanding the re-compositions in progress and the rise in power within organizations of data management and “analytics”? What survey methods should be mobilized?
This book describes the establishment of organizational digital policies, the development of strategic models and socio-technical apparatuses, and the evolution and management of employee practices within the fabric of organizations. By articulating the perspective of assemblages (Deleuze, Guattari) and the contributions of Actor Network Theory (Callon, Latour), the book examines the dynamics of formatting and designing organizational scripts, performance processes, the actions of digital interfaces and the foundations of semiopolitics.
Based on several ethnographic studies, this book presents both a description of the processes of elaboration of these policies – the organization as it is created, experienced and asserted – as well as a general reflection on the methods and research to study these processes.