Media in transizione: Il passaggio dalla xilografia alla litografia, osservazioni prelimini di due edizioni del "Registro di giada" - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2014

Media in transizione: Il passaggio dalla xilografia alla litografia, osservazioni prelimini di due edizioni del "Registro di giada"

Résumé

The Yuli is a morality book of which are preserved some editions of the Qing dynasty (1644-1944). The comparison between a traditional imprint produced in a rural area during the 19th century and the publications issued by the mechanical press in Shanghai at the beginning of the 20th century allows us to highlight the evolution of printing media in China after the arrival of the Westerners in the coastal towns. The representation codes of images are transformed, some illustrations are used as advertising and the publishers develop new marketing methods for a wider circuit of potential buyers. Thereby, a text as the Yuli, which originally was supposed to be disseminated to the widest numbers of readers in order to acquire moral merits, became a commercial book, whereas the economic profits for publishers replaced the spiritual and symbolic benefits of the earlier editors.
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Dates et versions

hal-04077819 , version 1 (21-04-2023)

Identifiants

  • HAL Id : hal-04077819 , version 1

Citer

Michela Bussotti. Media in transizione: Il passaggio dalla xilografia alla litografia, osservazioni prelimini di due edizioni del "Registro di giada". Magda Abbiati & Federico Greselin (eds). Il liuto e i libri. Studi in Onore di Mario Sabattini, Sinica Veneziana 1, Edizioni Ca’ Foscari, pp.91-104, 2014. ⟨hal-04077819⟩
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