Towards an International Segmentation of Internet Users based on Values: Empirical Evidence from 27 Countries in Europe - Archive ouverte HAL
Communication Dans Un Congrès Année : 2012

Towards an International Segmentation of Internet Users based on Values: Empirical Evidence from 27 Countries in Europe

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hal-04070687 , version 1 (16-04-2023)

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  • HAL Id : hal-04070687 , version 1

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Bertrand Belvaux, Nathalie Guibert. Towards an International Segmentation of Internet Users based on Values: Empirical Evidence from 27 Countries in Europe. 6èmes Journées Internationales sur la Communication Marketing, IAE Nancy - Université de Lorraine, 2012, Nancy (FR), France. ⟨hal-04070687⟩
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