Fame is Not Always a Positive Asset for Heritage Equity! Some Clues from 9 Buying Intentions of National Tourists - Archive ouverte HAL
Article Dans Une Revue Journal of Travel and Tourism Marketing Année : 2009

Fame is Not Always a Positive Asset for Heritage Equity! Some Clues from 9 Buying Intentions of National Tourists

Christine Petr
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hal-04065795 , version 1 (12-04-2023)

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  • HAL Id : hal-04065795 , version 1

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Christine Petr. Fame is Not Always a Positive Asset for Heritage Equity! Some Clues from 9 Buying Intentions of National Tourists. Journal of Travel and Tourism Marketing, 2009, 26 (1), pp.1-18. ⟨hal-04065795⟩
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