She wore something in a hair : the effect of ornementations on tiping, Journal of Hospitality Marketing and Management, 21, 4, 414 - 420. - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Journal of Hospitality Marketing and Management Année : 2012

She wore something in a hair : the effect of ornementations on tiping, Journal of Hospitality Marketing and Management, 21, 4, 414 - 420.

Celine Jacob
Nicolas Guéguen

Résumé

Stillman and Hensley (198022. Stillman , J. W. and Hensley , W. E. 1980. She wore a flower in a hair: The effect of ornamentation on nonverbal communication. Journal of Applied Communication Research, 1: 31–39. [Taylor & Francis Online]View all references) found that restaurant waitresses who wore a flower in their hair received higher tips. However, the question remains whether it was the ornamentation, per se, or the flower, which influenced tipping. In this experiment, restaurant waitresses wore three different ornaments (a barrette with a flower, a little bird, or a sprig of black currant). Results show that ornamentation compared to nonornamentation was associated with greater tipping for both male and female customers. However, no differences were found between the three ornaments.
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hal-04059849 , version 1 (05-04-2023)

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  • HAL Id : hal-04059849 , version 1

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Celine Jacob, Nicolas Guéguen, Christine Bougeard-Delfosse. She wore something in a hair : the effect of ornementations on tiping, Journal of Hospitality Marketing and Management, 21, 4, 414 - 420.. Journal of Hospitality Marketing and Management, 2012, 21 (4), pp.414-420. ⟨hal-04059849⟩
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