Women’s movements for equal access and representation in corporate decision-making have developed dramatically over the last decade in France. A small group of women with significant social, economic, and symbolic capital has taken the first initiatives, encouraging a growing number of executive and professional women to participate. In spite of some disparate views and conflicts amongst themselves, the members of these movements largely share the goal of changing capitalism through female participation, transforming its “managerial logos.” Because they are engaging in a social movement for equal opportunity and, at the same time, are part of the work environment, these actors face certain tensions and contradictions that call into question the boundaries commonly drawn between professional practices and activism. In light of this situation, we can see a wide range of strategies emerging to combine and reconcile different forms of commitment.