The tribological characteristic of journal bearing systems can be enhanced with the integrating of textures in the contact interfaces, or using the lubricating effect of non-Newtonian fluids. In this study, the combined effects of bearing surface texturing and non-Newtonian lubricants behavior, using micropolar fluid model, on static characteristics of hydrodynamic circular journal bearings of finite length are highlighted. The modified Reynolds equation of micropolar lubrication theory is solved using finite differences scheme and Elrod's mass conservation algorithm, taking into account the presence of the cylindrical texture shape on full and optimum bearing surfaces. The optimization textured area is carried out through particle swarm optimization algorithm, in order to increase the load lifting capacity. Preliminary results are in good agreement with the reference ones, and present an enhancement in the performances of micro-textured journal bearings (load carrying capacity and friction). The results suggest that texturing the bearing convergent zone significantly increases the load carrying capacity and reduce friction coefficient, while fully texturing causes bad performances. It is also shown that the micropolar fluids exhibit better performances for smooth journal bearings than a Newtonian fluid depending on the size of material characteristic length and the coupling number. The combined effects of fully surface textured with micropolar fluids reduce the performance of journal bearing, especially at lower eccentricity ratios. Considering the optimal arrangement of textures on the contact surface, a significant improvement in terms of load capacity and friction can be achieved, particularly at high eccentricity ratios, high material characteristic lengths and high values of the coupling numbers of micropolar fluids.