Brands in rap music : When negative brand mentions benefit the brand - Archive ouverte HAL
Conference Papers Year : 2022

Brands in rap music : When negative brand mentions benefit the brand

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Dates and versions

hal-04019072 , version 1 (08-03-2023)

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  • HAL Id : hal-04019072 , version 1

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Ghizlane Kasmi, Géraldine Michel, Valérie Zeitoun. Brands in rap music : When negative brand mentions benefit the brand. EMAC, 2022, Budapest, Hungary. ⟨hal-04019072⟩
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