Digital Technologies (DT) have an impact on the Business Models (BM) used by farmers. They are used by a growing number of farmers, although not widely used as this change involves risks and opportunities, both for the inventors and for the farmers. Nevertheless, the agricultural world reveals an evolution of Business Models over the last fifty years. The studies used are qualitative and concern Vitirover and Airinov, two cases developing two technologies: vineyard robots and mapping drones. The results of this study show that farmers, who develop or use digital tools, are primarily looking for solutions to their concrete problems, whether to create value, enter a market or improve production conditions. Farmers adopting these technologies demonstrate a wide range of skills, a strong desire to learn and a capability to change their models.