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Communication Dans Un Congrès Année : 2022

The influence of national culture on online and offline petition-signing

Résumé

The importance of online and offline petition-signing strongly differs from one country to another. This research therefore explores the influence of national culture on offline and online petition-signing.Specifically, it draws on the Hofstede's cultural dimensions model (1980) to consider the influence of 3 cultural values: self-affirmation, preference for the short term and uncertainty avoidance. Results show that self-affirmation value has a significant and positive effect on both offline and online petition-signing. However, preference for the short term and uncertainty avoidance only have significant effects on online petition-signing. These results allow to identify potential obstacles and driving forces to promote online petition-signing
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Dates et versions

hal-03996624 , version 1 (20-02-2023)

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  • HAL Id : hal-03996624 , version 1

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Anne Carminati, Elisa Monnot, Béatrice Parguel. The influence of national culture on online and offline petition-signing. ANZMAC Conference, Dec 2022, Perth, Australia. ⟨hal-03996624⟩
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