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Communication Dans Un Congrès Année : 2022

How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France)

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hal-03982579 , version 1 (10-02-2023)

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  • HAL Id : hal-03982579 , version 1

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Julien Couder, Sabine Reydet, Blandine Ageron, Gildas Barbot. How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France). Congrès de l'Association Française du Marketing (AFM), May 2022, Tunis, Tunisia. ⟨hal-03982579⟩

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