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Poster De Conférence Année : 2018

Attachment styles: How do they influence Donors' reactions to Cause-related Marketing ?

Aîda Mimouni-Chaabane
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  • PersonId : 913400
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hal-03978540 , version 1 (08-02-2023)

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  • HAL Id : hal-03978540 , version 1

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Sondes Zouaghi, Aîda Mimouni-Chaabane. Attachment styles: How do they influence Donors' reactions to Cause-related Marketing ?. European Marketing Academy Conference, May 2018, Glascow, United Kingdom. ⟨hal-03978540⟩
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