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Communication Dans Un Congrès Année : 2018

Charity donors' response to cause-related marketing: The role of attachement styles.

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hal-03978149 , version 1 (08-02-2023)

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  • HAL Id : hal-03978149 , version 1

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Sondes Zouaghi, Aîda Mimouni-Chaabane. Charity donors' response to cause-related marketing: The role of attachement styles.. Association for Consumer Research, Oct 2018, Dallas (USA), United States. ⟨hal-03978149⟩
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