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Communication Dans Un Congrès Année : 2022

PhD presentation. 'Ex Uno Plures: Audience Fragmentation and Political Polarisation in The West Wing, The Shield, and The Good Fight

Résumé

This PhD thesis examines the links between audience fragmentation, the political polarisation of US society and the development of contemporary televised content. I find that the television content produced in the US over the past two decades has presented a greater diversity of representations of socio-political issues. I am therefore seeking to understand what kind of influence the significant amount of content representing potentially polarsing topics has had on political polarisation and audience fragmentation in the US. Many studies have been made regarding the effects of news media and social media on these phenomena, but few on the effects of entertainment media, which is the gap my thesis is addressing. As far as the entertainment media industry is concerned, political polarisation and audience fragmentation are reflected in the co-existence of diverse audiences with heterogeneous ways of consuming contemporary televised content. In other words, the US is not only fragmenting politically but also culturally. The questions this thesis is attempting to answer are the following: is this fragmentation taken into account by production companies as a commercial strategy when developing their content, since there is a tendency for audiences to consume content that confirms or reaffirms their previous beliefs? If so, is this fragmentation reinforced by the consumption of the content produced? Furthermore, I question to what extent our political beliefs determing the television we consume and shape the television being produced. Finally, I question the extent to which entertainment media activates one’s political beliefs. My hypothesis is that political polarisation is reflected, and enhanced, by the entertainment consumed by a fragmented audience.
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hal-03976779 , version 1 (07-02-2023)

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  • HAL Id : hal-03976779 , version 1

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James Guttridge. PhD presentation. 'Ex Uno Plures: Audience Fragmentation and Political Polarisation in The West Wing, The Shield, and The Good Fight. Séminaire Arts et Cultures Visuelles, Présentation des recherches en cours, LARCA, Oct 2022, Paris, France. ⟨hal-03976779⟩
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